Tommy Trinder launch ‘ultimate’ timber sales tool

“Timber is close to our hearts,” says CEO Chris Brunsdon, “it’s great to be able to leverage the power of Framepoint® to make quoting and selling wooden products quick, easy and fun.”

Chris, a former Director of The Performance Timber Products Group and Founder of TimberWindows.Com, has brought his extensive timber market knowledge to bear in the design of this new module: “Coming from a timber background, I know that details matter. The challenge was to keep things fast, simple and easy to use while providing the ability to showcase all the features that make wooden windows and doors special. We’re very pleased with the results.”

As with PVCu and aluminium products, Tommy Trinder’s patented Framepoint® Technology allows users to free draw timber windows and doors using a finger or mouse, just like sketching on a pad.

Frame and sash depths can be easily customised; add deeper head sections in just one touch, or traditionally proportioned deep bottom rails to flush casements or sash windows. There’s also a raft of timber specific details – such as lamb’s tongue mouldings, raised and field panels, cill nosings, single glazing and sash horns – all of which can be visualised and priced in a tap.


Allowing clients to see how their wooden windows and doors will look in a full range of colourways is also important, as Chris further explains: “Nowadays, white windows and doors account for less than 50% of the domestic timber replacement market, so we’ve made sure that a full range of colour and stains are available for selection; over 32 stain choices and 300 paint finishes, including all the ever-popular Farrow and Ball colour options. The colour of all items in the quote can be modified in one click and being able to instantly see the effect on the elevation is a great feature.”

In tandem with expanding the range of finish options, the team has carried out intensive work on the graphical representations of timber items, allowing subtle swirls and whorls of timber to come through in on-screen visualisations and customer quotes in full photo-realistic quality.

A legion of timber orientated ironmongery has also been uploaded to Framepoint® in preparation for launch of the timber suite, including an extensive range from specialist ironmonger, Coastal, a leading supplier of classic and contemporary handles and fittings to the joinery market.

“I must say there’s a real wow moment when you touch and add a Coastal peg stay to a window in Framepoint®,” continues Chris: “It really is the pièce de résistance!”

Installers interested in learning more about Framepoint® can book a free demo at

Tommy Trinder
0117 3637370